Pg 26-27 - The Nielsen Company

drinks yearbook 2014

26 | drinks yearbook NIELSEN TAKE A DELIBERATE STEP CLOSER TO YOUR CONSUMER. We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide. And we’re constantly evolving, not only in terms of where we measure, or who we measure, but in how our insights can help you drive profitable growth. Boosting your performance is our business. We do this by helping you reach the right audiences, drawing from industry standard ad and content ratings; design experiences and messaging that resonate; and prompt the desired consumer reaction - sales. Driving performance is also about understanding the levers that influence purchase decisions on- and off-trade, and ultimately guide your trade promotion strategies. We have end-to-end solutions that help you measure each of these variables and their impact on your sales volume. Whether your business is a multinational enterprise or a start-up company, we believe innovation is key to success, in both what you create and how you market your products and ideas. That’s why we continue to develop better solutions to help you meet the needs of today’s consumers, and find out where they’re headed next. So let’s put our heads together. We’ll bring our insights to your business and help you create great outcomes! For more information, contact: Liz.watkinson@nielsen.com Liz Watkinson, Head of Nielsen’s Consultancy Group


drinks yearbook 2014
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