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drinks yearbook 2014

Sponsorships drinks yearbook | 141 Community Diageo Australia partnered with social enterprise organisation Mazi Mas, which supports migrant, refugee and asylum seeker women who have recently arrived in Australia. The ‘roaming restaurant project’ hosted a number of pop-up dinners in Sydney where such women were given the opportunity to work and socialise. The Barossa community rallied together to raise almost $160,000 for cancer research, prevention and support through The Oxford to Oxford (O2O) challenge - a fun run and cycling challenge that stretches 110km from the Barossa to the Riverland. Joining Forces Hardys welcomed Australian cricketing legend Glenn McGrath into the family as its official cricket ambassador from October 2014. McGrath represented Hardys and its long-term partnership with Cricket Australia throughout the summer. Similarly, the drinks association announced a three-year partnership with BevChain - a supply chain solution business. Other partnerships formed with the drinks association in spring 2014 included a three-year contract with leading global information and measurement company, Nielsen; relationship benchmarking business Advantage Australia; and advertising monitoring company Ebiquity. Wolf Blass announced that it would be the Official Wine Sponsor of the International Cricket Council Cricket World Cup 2015. Wolf Blass wines would be exclusively poured at the seven stadiums hosting matches in Australia in 2015. In the tennis world, Canadian Club revealed that they were set to be the official sponsor of the 2015 Australian Open. The sponsorship would include a $3 million marketing campaign, which would integrate the brand with Channel 7. Finally, Coopers Brewery announced the extension of its naming rights sponsorship of Coopers Stadium at Hindmarsh for another five years, seeing the agreement extended to 2023.


drinks yearbook 2014
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