132 | drinks yearbook New Services Technology company EmpireOne developed a new software CRM to help wineries manage their wine clubs and customer databases. Pre-registration for a new .PUB domain began in June, allowing hospitality venues to further customise their web addresses with URLs that best fit their brands and their trade. Various websites were also established in winter, starting with Woolworths Liquor Group’s launch of the free Supplier Portal www.wlgpartners.com.au, which provides information about how suppliers can submit new products for consideration and aims to make it faster for customers to find out about them. The Wine Company also launched a new website: www.wineco.com.au, which incorporated an additional portfolio page for each brand distributor. Further, Canadian Club launched its CC Tap Map - a convenient web-based application that tells users where the nearest Canadian Club Draught is. And Taylors Wines became the first Australian winery to implement an internationally renowned business intelligence and corporate performance management solution - BOARD. The system would be used to pull various other systems into one central data warehouse. “Asahi Super Dry achieved significant growth of 29 per cent (volume) after launching the brand’s first Australian TVC, as well as a pop-up ‘Extra Cold’ Bar in Sydney. Woodstock Bourbon became a proud partner of the V8 Supercars Championship, and enjoyed great brand growth following the launch of the ‘Barrel’ TVC. Key cider brand, Somersby, took the number one cider position in both value and volume, finishing 2014 with a share of 29 per cent (volume)” - Scott Hadley, Chief Commercial Officer - Alcohol ANZ at Asahi Premium Beverages.
drinks yearbook 2014
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