Pg 22 - Advertorial_The Nielsen Company

drinks yearbook 2013

22 | drinks yearbook The Nielsen Company Whether you’re eyeing markets in the next town or across continents, we understand the importance of helping you know what consumers watch and buy. That’s our passion and the very heart of our business. We help you make smarter, faster and more confident decisions, driven by foresight and knowledge on the Australian consumer. We also study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide. And we’re constantly evolving, not only in terms of where we measure, or who we measure, but in how our insights can help you drive profitable growth. Whether your business is a multinational enterprise or a start-up company, we believe innovation is the key to success, in both what you create and how you market your products and ideas. That’s why we continue to develop better solutions to help you meet the needs of today’s consumers, and find out where they’re headed next. So let’s put our heads together. We’ll bring our insight to your business and help you grow. Liz Watkinson, Director


drinks yearbook 2013
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