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drinks yearbook 2013

drinks yearbook | 147 The Red Wine category fell this month with MAT sales down -3.3%. Varietals dropped but MAT sales are still up +5.7%. The Blended market maintained its slump with MAT sales trailing -12.4%. Generic continues to make strides but MAT sales are still -12.8% weaker. • In the Varietals market, Shiraz remained steady as MAT sales jumped +6.8%. Shiraz Cabernet slowed down but MAT growth is still solid at +25%. Cabernet Sauvignon also had a decent month with MAT sales gaining +1.1%. Merlot likewise made strides although MAT sales are still down -8.9%. Pinot Noir also made ground but MAT sales remained slower at -8%. Rose continues to struggle with MAT sales losing -11.2%. All Other Red also faltered this month with MAT sales dropping -11.1%. • In the Blended market, Cabernet/Merlot continues to lose ground but MAT sales still show a growth of +8.4%. Cabernet/Shiraz surged this month with MAT sales gaining +0.2%. Classic Dry Red managed a decent result but MAT sales are still down -9.5%. All Other Blended Red continues to stumble with MAT sales down -39.1%. • In the Generic market Dry Red cooled off with MAT sales losing -13.7%. Rose gained some ground but overall MAT sales are still -7.6% slower. Lambrusco likewise managed a slight pick up but MAT sales continue to lag by -12.6%. Fortified Wine managed a small pick up but MAT sales are still -5.9% weaker. Port gained some ground although MAT sales are down -5.8%. Sherry also had a decent month but MAT sales are still trailing by -8.1%. Dessert Wine including All Other Fortified again stumbled as MAT sales dropped -3.2%. Muscat remained slow with MAT sales losing -11.4%. Sparkling Wine maintained its decline with MAT sales dropping -5.8%. All Other Australian Wine NES managed a small pick up but MAT sales remained -25.7% weaker. MAT GROWTH/DECLINE Champagne +12.1% Sparkling +0.5% White Table +36.5% Red Table +25.5% Rose Table +6.7% Fortified -21.0% AUSTRALIAN WHITE MARKET SHARE Chardonnay 17.4% Riesling 1.9% Sauvignon Blanc 14.7% Semillon 0.3% Verdelho 0.9% Viognier 0.1% Pinot Grigio/Pinot Gris 1.8% Semillon/Chardonnay 1.3% Semillon/Sauv Blanc 11.8% Classic Dry White 1.4% Dry White 26.1% All Others 22.4%


drinks yearbook 2013
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