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drinks yearbook 2013

drinks yearbook | 133 Industry Voice Kegstar Joe Cook Business Development Director For the majority of 2013, Kegstar had a small fleet of kegs and was finetuning the business model, however, once the model had proven, it was time to make a significant investment in kegs. In November 2013, Kegstar went from 2100 kegs in the fleet to 14900 kegs, and in the following month Kegstar rented out the maximum number of kegs available. Kegstar also continued to pioneer keg tracking last year, with all Kegstar kegs labeled with a unique bar code that is scanned at every stage along the supply chain. Kegstar’s one-size-fits-all solution to scanning is a smart phone app, KegID, which is free to download from either the android or Apple app stores. The app takes advantage of the smart phone camera, turning it into a scanner; a keg is scanned, its recipient is chosen, and the movement is submitted to the cloud, thus the keg is tracked. To date, Kegstar’s biggest challenge has been education. Given that keg logistics hasn’t seen much disruption over the years, introducing a new process is always going to take its time. However with more kegs on their way and new customers signing up everyday, the future is looking very bright for Kegstar. We love our kegs.


drinks yearbook 2013
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