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drinks yearbook 2013

Setting aside the whole month of June, HINE Cognac celebrated its 250th birthday. The company began celebrations by inviting a selection of 80 guests from around the world to their Jarnac cellars on the banks of the river Charante. The centerpiece of the celebration was the unveiling of the 250th Anniversary Decanter, housing the special edition 1953 vintage cognac. Sydney’s biggest dram fans rugged up in the cold to celebrate the annual Ardberg day, an annual celebration put together by Moët Hennessy. Celebrated worldwide, Ardberg day in Australia took place last winter at Sydney’s Pelicano pop up bar in the Centennial Parklands. The day was dubbed ‘Ardbog Day’, tying in with the launch of Ardberg’s Limited Edition Bottling of the same name. Marquee Sydney held celebrations beginning 5 July, with the Dom Pérignon Masquerade Party. 104 | drinks yearbook In its new action plan to promote responsible drinking, the Winemakers’ Federation of Australia (WFA) announced nine new actions it hoped all wineries across Australia would take on board. A few of the nine actions recommended; providing a standard tasting pour to help consumers understand the concept of the “standard drink”; helping consumers access the latest information on wine and health; and developing a workplace alcohol policy. Diageo Australia, distributor of Captain Morgan Original Spiced Gold, launched its ‘Designated Driver’ advertisement campaign in Australia. The commercial was designed to remind adults to ‘do the right thing’ and designate a driver on a night out. The commercial featured the brand’s buccaneering forefather, Captain Henry Morgan, and his lively crew being rowed back to their boat by their own designated driver, ending with the tagline ‘Designate a driver, Captain’s orders’. New Services The drinks association and Advantage Group Trade Survey opened in winter after a fourth successful year in 2012. Inviting the industry to get involved, the survey sets the benchmark for how suppliers, retailers and wholesalers understand the priorities each has, giving each group the opportunity to work better together. “From a supplier perspective it provides clear and actionable feedback as to where to focus effort in improving relationships with trading partners. From an industry perspective it is a robust, rich source of data that we encourage all supplier members to learn from and respond to,” said Sandra Przibilla, drinks association CEO. Sandra also announced the launch of the drinks association with Advantage Group’s ‘Shopper Tracker Liquor’ last winter, which Celebrations Social Responsibility


drinks yearbook 2013
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