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drinks yearbook 2012

Exchange rates of the Australian dollar against the US dollar High USD Low USD September 2012 14/09/12 1.0579 05/09/12 1.0205 October 2012 18/10/12 1.0386 08/10/12 1.0161 November 2012 27/11/12 1.0486 16/11/12 1.0326 drinks yearbook | 97 Official cash rate Sept 12 3.50% Source: Reserve Bank of Australia Oct 12 3.25% Nov12 3.25% Figures and facts The drinks association announced the launch of
 the Australian drinks Awards at their Annual Christmas Lunch. The awards of excellence will celebrate with professionalism and pride the achievements of the industry’s people and brands. The Awards are being held 
on Wednesday 4 September 
2013, at Star
City in Sydney. Pernod Ricard’s Premium Wine Brands posted impressive numbers in difficult market conditions – gaining momentum and
 registering 4 per cent organic sales growth for FY2012. The Group’s wine division improved on its inaugural results in 2011, increasing contribution 10%, up from 6% the previous year. Each of the group’s priority 
premium brands posted positive organic growth with Jacob’s Creek (+2%), 
Brancott Estate (+2%), Campo Viejo (+11%) and Graffigna (+28%) each growing
 value globally, with particularly strong results in key priority markets.
 Performance highlights included 25% value growth in the Australian
 market for Jacob’s Creek where the brand solidified its position as the 
number one branded bottled wine brand by both value and volume.
 Jacob’s Creek also continued its rapid value growth in China, with 32% growth
 in net sales driven by a dedicated marketing and portfolio strategy which
 last year saw the brand’s advertising and promotional activity expand from 5 
to 24 cities. Emerging markets were also particularly strong for Jacob’s Creek,
 demonstrating the growth opportunity for wine in emerging Asia and
 Eastern Europe. Notable examples included net sales growth in India 
(+34%), Thailand (+32%), Russia (+16%) and Poland (+20%). According Wine Australia’s quarterly ‘Wine Export Approvals Report September 2012’, bottled wine exports to China grew by 16.3 per cent in volume and 23.1 per cent in value for the year ending September 2012. China cemented the title of largest landing place for Australian bottle wine exports above AU$7.50 a litre, leading ahead of the US and Canada. For the first time, the average per litre of Australian bottle imports to China was higher than the average for French wines. Following Diageo’s acquisition of a majority


drinks yearbook 2012
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