Page 87

drinks yearbook 2012

this announcement comes the appointment of new chief winemaker John Kavanagh, who joined Te Kairanga after ten years as winemaker for Neudorf Vineyard in Nelson. As of July, Twitter users are required to enter their date of birth before they can follow adult orientated brands. Partnering with Buddy Media, Twitter offered the free service for marketers, which will aid in age-related requirements. Taylors Wines repackaged their Promised Land range in August, incorporating ‘Vanity Barcodes’ for the first time as part of the new design. The vanity barcode was just one aspect of the complete repackaging of the Taylors Promised Land range, which featured new label designs, bottles and cartons. Peter Lehmann Wines (PLW) changed the name of its introductory range from ‘Art Series’ to ‘Art ‘n’ Soul’. The complete Art ’n’ Soul range includes Riesling, Semillon, Sauvignon Blanc, Pinot Grigio, Chardonnay, Moscato, 86 | drinks yearbook Rose, Shiraz Grenache, Cabernet Merlot and Shiraz Cabernet Sauvignon. Coopers Brewery rolled out a new package design for its 150th anniversary around Australia, which also gave its products greater visual impact in the market. All bottles had a special neck tag showing the Coopers 150th anniversary logo, while the bottle caps also celebrated its anniversary. Whisky enthusiasts from all over Australia flew in to compete in the biennial Australian Malt Whisky Tasting Championship in June. In 2012, a record 64 competitors and a large number of spectators gathered in the Dinosaur Gallery at The Australian Museum in Sydney to put their taste buds to the test and find out who would be the newly-crowned Australian Malt Whisky Tasting Champion. Competitors had 30 minutes to assess the eight whiskies poured before them in a blind-tasting format. Alan Forrest, a third time competitor from Adelaide, took out the title, winning two places on The Scotch Malt Whisky Society’s upcoming “Ultimate Whisky Tour to Tasmania”, including airfares and accommodation. The defending champion from 2010, Jack Turek from Sydney, took out second place, winning a selection of rare Scotch Malt Whisky Society whiskies, valued at over $1,000. The third spot was conquered by Simon Clarke from Sydney. Diageo Australia announced the return of J&B Rare Scotch whisky to its portfolio of popular whisky brands in July. Diageo invested over $2 million behind J&B Rare, a smooth and versatile Scotch aimed at a new generation of whisky drinkers aged between 18 and 24. Australian Vintage Limited was announced as The Drinks Business Company of the Year in the Drinks Business Awards in London in June at the London International Wine Fair.


drinks yearbook 2012
To see the actual publication please follow the link above