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drinks yearbook 2012

drinks yearbook | 101 Richmond in December. Gary brought his experience as general manager of sales
for Luna Park Sydney to the table. Winemaker Matt Atallah became the newest member of the Cumulus family after his appointment in early November. Matt joins senior winemaker Debbie Lauritz to assist Cumulus Estate Wines in producing quality cool-climate wines. Wine culture runs in Orange local Matt’s blood, he started out by helping his father in the family winery. After an impressive string of work in the wine industry in Hong Kong, France, and Italy. Small winemaker Blue Pyrenees celebrated their 50th birthday with the appointment of Simon McShane as the new national sales manager effective early November. Simon has extensive experience in the wine industry, previously the national account manager for Casama and sales manager for on-premise sales in Victoria and Tasmania for Treasury Wine Estates. Drinks Arrivals Schweppes Australia launched a new premium 200ml bottle in September, available exclusively to on-premise customers. The new bottles were developed in response to the consumers’ growing expectations for a premium beverage experience. The smaller bottle worked to reduce wastage and keep the product fresh. De Bortoli Wines released its Deen Vat Series in August with the idea of developing a range of full-flavoured wines at an affordable price. The range includes the 2010 Deen Vat 1 Durif, the 2009 Deen Vat 8 Shiraz and the 2010 Deen Vat 9 Cabernet Sauvignon among others and has received more than 260 awards worldwide. After successfully launching into the Asian market, John Walker & Sons Odyssey was made available in Australia by Diageo in September. The luxurious liquid pays homage to the pioneering spirit of the man who inspired the spirit, Johnnie Walker’s grandson, Sir Alexander Walker II K.B.E. Tim Smith Wines released its 2012 Riesling in September, offering lifted aromas of lemon and lime, followed by a zesty citrus palate. Malt Shovel Brewery added to the James Squire stable with the national release of Orchard Crush Apple Cider. After an initial trial on tap by a handful of venues, the cider was released nationally in 500ml bottles. It is a refreshing, traditional cloudy cider that offers fragrant apple aromas, a broad clean palate and a crisp finish. yellow tail released its 2012 reds collection at the beginning of Spring, offering wine lovers a choice of Pinot Noir, Shiraz or Cabernet Sauvignon. McWilliam’s Wines worked with Weight Watchers in spring to launch its first endorsed lower alcohol range. A four-strong portfolio of McWilliam’s Harmony and Essenze lower alcohol wines from Australia and New Zealand were made available with easy peel-off Weight Watchers stickers communicating the ProPoints® value of a


drinks yearbook 2012
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