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drinks yearbook 2011

a specially created malt containing a vintage bottling that married 18 different casks from across six decades. To celebrate the third annual Arthur’s Day event, Guinness launched its biggest promotion to date, a music band competition that saw aspiring Aussie artists compete for the chance to perform alongside famous singers at the offi cial Arthur’s Day celebrations in Dublin in September. Created to honour the remarkable legacy of Arthur Guinness, bands from 47 countries competed locally to earn their spot in the much-coveted Dublin fi nale line-up, which included the Scissor Sisters, Stereophonics and Calvin Harris. “Australia’s involvement with Arthur’s Day 2011 creates a unique touch-point among Guinness consumers, where the connection between the brand’s core values of craftsmanship, originality and authenticity unite through the platform of music,” 88 | drinks yearbook said Sam Reid, marketing manager for Guinness, Diageo Australia in 2011. Conferencing Ed Carr, the multi award-winning leader of Accolade Wines’ sparkling portfolio, shared his knowledge at the Winery Engineering Association conference in late June. Carr, who oversees the House of Arras, Yarra Burn, Bay of Fires, Omni and Hardy’s Sir James brands, said: “Improving the quality of Australian sparkling wines is paramount if we are to compete successfully internationally, we have access to high quality grapes and have the capacity to produce sparkling wines that are the equal of anything, anywhere.” Moving on Effective 1 July, producers of New Zealand wine brand The Ned, Marisco Vineyards parted ways with Fine Wine Partners following a decision to distribute its own wines. Proprietor and chief winemaker Brent Marris said the move was part of a new growth strategy for the Australian market. Coinciding with the new structure, Marisco Vineyards also launched The Kings Series, a premium label sold exclusively through Coles. Family-owned winery Audrey Wilkinson took over the reins of neighbouring Poole’s Rock after Lisa McGuigan stepped down as general manager for sales and marketing. Audrey Wilkinson’s general manager, James Agnew, assumed the position, assuring the Australian public that Poole’s Rock would retain its Cockfi ghter’s Ghost and Poole’s Rock labels under the new management structure.


drinks yearbook 2011
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