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drinks yearbook 2011

70 | drinks yearbook Portfolio additions and acquisitions Fine Wine Partners (FWP) became the national distributor for Spiegelau Glassware in June, looking after the distribution of glasses from the Spiegelau Festival, Spiegelau Cantina, Spiegelau Vino Grande and Spiegelau Authentis and Authentis Casual ranges. Additionally, Hunter Valley winery Margan joined the wine company’s expansive portfolio for distribution in Victoria, Tasmania, Queensland, South Australia, Northern Territory and Western Australia. Suntory Australia introduced awardwinning gins Caorunn (pronounced ‘ka-roon’), Finsbury Platinum and Gin Mare to its portfolio in July. The new brands, hailing from Scotland, England and Spain respectively, were brought in to complement the company’s existing premium spirits and liqueurs portfolio. Terroir Selections was announced as the new Australian distributor of Tapanappa Wines, in an arrangement that also kicked off in July. Tapanappa, created by Brian Croser in 2002 in partnership with Bollinger and Lynch Bages is a small family estate producing hand-crafted wines from three single vineyards in South Australia. “Terroir Selections will be able to create synergies between its high-end imports portfolio and Tapanappa wines, which is a great opportunity for Tapanappa,” said Brian Croser. By Farr and Farr Rising Wines appointed FireWorks PR to handle the PR and communication for their artisan wine brands, while Blue Pyrenees entered into an agreement with Bacardi Lion to distribute Barbaresso Oyzo and Tsarevitch Vodka from the beginning of August. Bacardi Lion took over the distribution from CCA Pty Ltd Australia, who has successfully held and developed the brand since 2003. Pernod Ricard added a little Mexican fl avour to its portfolio, signing an “When we created yellow tail, we wanted to keep wine fun and simple. We didn’t want to intimidate wine lovers, rather to embrace them and enhance their social lives,” said John. His approach was unique and he launched his Australian wine label in an overseas market before it hit domestic shelves. John Casella joined with W.J. Deutsch, a major wine importer in the USA with the hope of reaching a sales forecast of 25,000 cases in its fi rst year. Actual sales exceeded one million cases. The USA had fallen in love with yellow tail. It did not take long for others to catch on and yellow tail was embraced by Canada, Japan, Australia, Germany and soon, more than 50 countries around the world. The statistics are staggering. In just ten years, Casella Wines has become Australia’s largest wine exporter. Over 2million glasses of yellow tail are enjoyed around the world every day which requires production of 12million cases of wine each year. John Casella suggests that the key to securing yellow tail’s continued success in the future is consistency. “Many people know and love yellow tail for its rich fl avours and excellent value. It’s my mission to ensure we continue to deliver these qualities year-on-year,” said John.


drinks yearbook 2011
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