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drinks yearbook 2011

drinks yearbook | 29 in its new Master Distillers’ Collection in February. Matured for a decade in oak vats and presented in a heavy glass decanter-style bottle, Bundaberg 10 Year Old showcased superior quality, strength of character, richness and a refi ned smoothness in the fi nish. Another premium release came from wine producer Brown Brothers, which saw the 2006 Brown Brothers Patricia Cabernet Sauvignon from the King Valley and the 2008 Brown Brothers Patricia Chardonnay from the Yarra Valley land on shelves nationally. Limited stocks of the 2006 Patricia Shiraz, 2006 Patricia Noble Riesling and 2005 Patricia Pinot Noir Chardonnay Brut (released in 2010) were also available alongside the two new releases. Diageo Australia continued its focus on the development of the Ready-to-Serve (RTS) category with the launch of two new additions to its Signature Serves range, Smirnoff No. 21 with Cloudy Apple and Gordon’s Gin with Ocean Spray Ruby Red Grapefruit. The releases came as a response to the success of originally released fl avours Smirnoff No 21 with Blood Orange and Smirnoff No 21 with Ocean Spray Cranberry. Two new wines from Rutherglen Estates were released in February, including the 2010 Rutherglen Estates Savagnin Single Vineyard and the 2010 Rutherglen Estates Fiano Single Vineyard with both wines showing promise and strong suitability to their respective vineyards. Lion Nathan introduced a wheat beer to its bottled Hahn beer range following positive response to the draught version launched in November. A Belgian-style beer, Hahn White is brewed with malted barley, wheat and spiced with orange and coriander essence, providing an interesting twist. Bottles were available in 735ml wine-shaped bottles as well as the standard 330ml stubbies. An unsual liqueur from the Alsace region in France was released in February, made from alcohol extracted from the roots of unused fruits. Distrubuted by Cerbaco, the Massenez Liqueurs range used ingredients such as green apple, ginger, chestnut and lime to create its unique collection. Trade activity Popular cider brand Strongbow debuted its latest 60-second commercial across the country in early January. ‘It’s Strongbow Season’ captured the summer holiday spirit of a group of friends enjoying each other’s company at a BBQ, driving home the brand’s message of being the perfect drink on a hot summer’s day .


drinks yearbook 2011
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