2011 Liquor Industry Feedback Programme Paul Bull, director, Advantage Australia The third year of the LMAA Industry Feedback Programme has continued to build interest and participation across the industry with a strong mix of retailer, wholesale and supplier personnel taking part in the survey. The programme provides comprehensive retailer feedback across both on and offpremise channels, to suppliers at both a head offi ce and outlet / premise level as well as providing feedback to retail and liquor businesses. This year’s programme, conducted between March and July 2011, saw a greater level of participation across retailers and wholesalers with a total of 169 personnel participating and 838 individual venues. In addition, over 240 supplier personnel provided feedback to their retailer and wholesaler counterparts via the Mirror program, with over 100 hours of interview commentary provided. “The Liquor Industry Feedback 128 | drinks yearbook program is the defi nitive feedback mechanism to help suppliers, retailers and wholesalers understand the priorities each has and the opportunity to work better together. From a supplier perspective it provides clear and actionable feedback as to where to focus effort in improving relationships with trading partners. From an industry perspective it is a robust, rich source of data that we encourage all supplier members to learn from and respond too,” said Sandra Przibilla, managing director, LMAA. Views from Outlets The feedback from individual outlets and businesses refl ects the challenging trading conditions they are facing and the diffi culties faced in competing vs. the larger retailers. Overall respondents are more concerned about the outlook for business growth than they were twelve months ago: • 63% agree the economy is negatively impacting sales, up from 50% • 72% agree they are losing sales to larger competitors, a 13% increase and there is a 7% drop in confi dence on future business growth • Leading to 73% being prepared to shop around for better prices, up from 58% Due to the challenges faced by Outlets it is perhaps unsurprising that they are, on the whole, slightly less positive about the performance of suppliers in supporting their individual businesses in 2011 compared to previously. When we compare the outlets’ view of supplier capability, aggregating all suppliers score together, it is interesting to note that the aggregate supplier score has declined in every factor we measure.
drinks yearbook 2011
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