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drinks Yearbook 2010

drinks yearbook | 97 I joined CUB in April 2010 and it is an understatement to say that it has been a very busy year in our industry. CUB, like most in the drinks sector, has been experiencing tough times with recent category performance. We’ve responded to this by returning to a focus on the things that make this such a great company. We are reinvesting in relationships that bring out the best in our partners and ourselves - delivering what consumers want and creating great times and great experiences. We’ve developed a bold vision, to be the beer company loved by Australians. This vision is built off our proud heritage, our great brands and being proudly Australian-owned. This new focus has been seen through some great new ad campaigns that highlight the essence of our key brands such as VB and Carlton Draught. As well as the launch of some great new products such as Carlton Natural, Pure Blonde White, Carlton Dry Fusion and the Great Northern Brewery. Industry voice Carlton & United Breweries John Pollaers Managing director


drinks Yearbook 2010
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