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drinks Yearbook 2010

drinks yearbook | 23 transitional issues and defi nitions following consultation with the offi ce of the Fair Work Ombudsman. The changes have been effectively communicated to members but there is an ongoing industry education and information supply requirement to industry, especially in regional and rural areas. The majority of industry is small businesses without dedicated human resources personnel who rely heavily on support and information from the AHA. The requirements of employers have changed dramatically and the consequences of any breach can be serious. Social responsibility In late 2009 (coinciding with ‘Schoolies Week’) Woolworths Liquor Group launched a joint campaign with Crimestoppers to educate parents about secondary supply legislation, and the dangers of supplying alcohol to minors. The campaign was widely reported in press and electronic media and generated signifi cant favourable publicity in a period when negative stories about alcohol were everyday. More than 240 NRL Rookies participated in DrinkiQ, an alcohol awareness program created in 2003 by Diageo and sponsored by Bundaberg Rum in conjunction with the NRL. The program aimed to test the Rookie’s knowledge of alcohol and its effects as well as providing useful information on how to make the right decisions about alcohol. The Rookies annual camp program, which usually runs for two days before the start of the football season, prepared the new players to face the football season, both on and off the fi eld. It was the third year DrinkiQ was included in the Rookies camps. NRL rookies testing their alcohol IQ


drinks Yearbook 2010
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