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drinks Yearbook 2010

Community Katnook Estate, Coonawarra. drinks yearbook | 21 to make but on the upside allows our vineyard team to focus on growing superior fruit for our winemakers. Whilst the high Australian dollar and industry over-supply have put strain on the export side of the business, on the domestic front Angove Family Winemakers continued to grow its branded wine business at around ten per cent per annum driven by innovative new product releases, premium quality and a professional approach to sales and marketing. Looking forward, the 2011 vintage marks a signifi cant milestone in the history of Angove Family Winemakers. The company will celebrate 100 years of continual vinifi cation at the Renmark winery and additionally, 2011 will mark 125 years since the enterprise was established by Dr William T Angove in 1886 at Tea Tree Gully, in the Adelaide foothills. In February, Jim Beam, partnered with motor-racing legend Dick Johnson to generate awareness for the Prostate Cancer Foundation of Australia. Jim Beam Racing launched their 2010 cars and uniforms with the iconic blue ribbon for the fi rst two rounds of the V8 Supercars Championship Series. Jim Beam, together with Dick Johnson, used their profi les as two well-respected Australian brands to relate to Australian men about important health messages associated with prostate cancer in an effort to increase awareness as well as trying to make it easier to talk about mens’ health. Joining forces Katnook Estate and Opera Australia joined forces in a sponsorship deal for the 2010 Opera season. The nation’s largest performing arts company, Opera Australia hosted an array of special events throughout the year which attracted corporate and VIP supporters, all of whom sampled Katnook Estate over lunches, dinners and cocktail receptions. The South Australian wine industry joined forces with the State Government in order to strengthen its position as one of the nation’s most important wine producers. Paul Caica and Louisa Rose, agriculture minister and co-chair of the South Australian Wine Industry Council respectively, released a fi ve-year strategy plan called Wine: A Partnership 2010- 2015. Paul Caica commented, “The commitment by industry and government to work together will ensure the long-term success of one of South Australia’s most iconic and culturally rich industries.” In February, Fine Wine Partners introduced changes to their craft beer portfolio, introduced as a separate offering based out of the Malt Shovel Brewery


drinks Yearbook 2010
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