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drinks Yearbook 2010

panel of their peers, who volunteered for the daunting blind-tasting task of selecting the best-tasting drink for the 2010 Suntory Cup title. Over 480 cocktails were entered this year, all of them vying for the chance to take out the ultimate prize of a bar and distillery adventure of a lifetime in Japan with $1000 spending money. Other fi nalists in the competition included Adam Paurini from The Croft Institute, VIC; Guy Barker from Carlton Yacht Club, VIC; Jason Hess from Soave, QLD; Korey Kube from the Crown Casino, VIC. Sparkling wine brand Yellowglen launched a new national ad campaign that asked the question, ‘what are you waiting for?’ An evolution of the original Bubbly Girl series, the new campaign 146 | drinks yearbook celebrated the joy of life’s successes and featured three new Bubbly-Girls Heather Pennell, Kelly Downie and Ivy Fox. Each girl was selected because they were each on a path to living their own dream. The campaign was backed by a $4 million investment across outdoor, including a complete domination of the iconic and high traffi c Flinders Street Station in Melbourne during the Melbourne Cup Carnival, a print campaign across leading women’s titles, as well as social and digital media, path to purchase around high traffi c retail outlets nationally and experiential activations. The annual Campari Calendar was unveiled for 2011, with Oscar-winning actor Benicio Del Toro as the star. Benicio was the fi rst ever man to star in the iconic calendars, this edition entitled ‘The Red Affair.’ Only 9999 copies of the calendar were printed and distributed to friends of Campari internationally. The Offi cial Wine Partner of the Australian Cricket Team, Wolf Blass announced a $1 million integrated campaign – Wolf Blass Ultimate Cricket Test – which included a mechanical cricket game brought to life on Boxing Day at the Brunton Ave next to the MCG. Eight lucky Wolf Blass drinkers, one from each state and territory faced Michael Slater – campaign ambassador and cricket commentator, with the chance to win up to $10,000 and experience VIP entertainment. Consumers simply needed to purchase a 750ml bottle of Wolf Blass wine and enter via SMS or online. Benicio Del Toro is the star of the 2011 Campari Calendar. Yellowglen’s ‘What are you waiting for’ campaign was launched in Spring. Michael Slater and the Wolf Blass Ultimate Cricket Test.


drinks Yearbook 2010
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