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drinks yearbook 2009

drinks yearbook | 85 Industry voice The 2007 Noble One marked the 25th vintage release of De Bortoli’s first international success story, Noble One. Created at the family winery in Bilbul, Noble One Botrytis Semillon grew to become one of Australia’s most iconic and awarded wines. Since 1982, Noble One has been awarded more than 104 trophies and 352 gold medals. It is served in some of the world’s most prestigious restaurants from Paris to Tokyo. It was even presented as a gift to Pope Benedict XVI by Australia’s Prime Minister, Kevin Rudd in July 2009. To celebrate the 25th anniversary vintage and its international success, De Bortoli Wines held a number of celebrations both in Australia and across the world during winter 2009. A series of vertical tastings of Noble One were held in Melbourne, Sydney, Brisbane, London, New York, Antwerp, Singapore, Tokyo and Hong Kong together with a comparison with leading French sauternes. The tastings attracted a number of renowned Australian and international wine writers and sommeliers who were eager to taste how Australian dessert wine compared with some of the very best sauternes from the 2001 vintage including Chateau d’Yquem, Chateau Suduiraut , Chateau Rieussec and Chateau Guiraud. In addition to raising the profile of De Bortoli Wines overseas, in the last 25 years, Noble One has been instrumental in introducing Australian sweet dessert wines to an international audience and has showed the world exactly what Australian wineries are capable of. DrinkWise Australia on 24 August launched a national campaign to help Australian parents delay the age at which their teens first drink alcohol, with the science certain that alcohol is not safe for the developing brain. The campaign, ‘Kids and Alcohol Don’t Mix’ was launched by Sport Australia Hall of Fame DrinkWise ambassador and mother of two, Susie O’Neill OAM. It was based on growing scientific evidence that alcohol has the potential to disrupt the critical development of the teenage brain, so that teenagers who drink alcohol too early risk not reaching their full potential as an adult. “From a brain science point of view, you would not mix alcohol and a teenage brain at any period. The idea that you would expose a teenage brain early to alcohol, to socialise it, is dangerous. The earlier you expose the brain to alcohol, the De Bortoli Wines Darren De Bortoli Managing director Social responsibility


drinks yearbook 2009
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