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drinks yearbook 2009

drinks yearbook | 155 Riccadonna, one of the major imported wines in Australia and the number one imported sparkling wine from Italy, released its new Riccadonna Prosecco. Originating from Veneto, Italy, Prosecco is a crisp, extra dry sparkling wine. Internationally acclaimed Oyster Bay announced the addition of two sparkling wines to its range of successful products. The Oyster Bay Sparkling Cuvée Brut and the Sparkling Cuvée Rosé arrived in time for summer and represented New Zealand’s sparkling wine internationally. Byron Bay Premium Ale took the green path as it presented in new innovative plastic packaging. The P.E.T. bottles were said to be safer, have environmental benefi ts and avoid breakage incidents in the distribution chain. Byron Bay Beverages created the light new packaging in conjunction with VISY P.E.T. in order to create a superior bottle which would not affect the taste of the beer. The decision came following multiple glassing incidents across Australia, as well as the introduction of new liquor licensing laws for glass. West Australian label Capel Vale released their Debut Sparkling Brut with unique eye-catching packaging, supported with POS material. Haselgrove Wines released new wine ranges, after having changed ownership, management and updating its portfolio. The four ranges now on offer are the ‘H by Haselgrove’ range; the ‘Primo Taglio’ (First Cut) range; the ‘Bella Vigna’ (beautiful vineyard) range and fi nally the Haselgrove Wines ‘Il Padrone’ (The Boss) McLaren Vale Shiraz. Strongbow, Australia’s leading cider brand added a new lighter-style cider to its portfolio. Strongbow Clear offered 50 per cent less sugar and 35 per cent less carbohydrates. “The success of lower-carb and lighterstyle drinks has been phenomenal. There has been extensive innovation in Australia within this area for both wine and beer, but up until now there had not been similar development for cider,” said general manager of cider category, Jenny Nolch. After starting the low-carb trend over fi ve years ago, Pure Blonde beer released 700ml long necks. Ben Summons, group marketing manager premium beer, Pure Blonde commented on the release, “This latest news from Pure Blonde provides long neck drinkers with a premium, low-carb 700ml option. While the long neck category is experiencing solid growth, it consists primarily of regular beers so we see a real opportunity for a low-carb beer to capitalise on the increased popularity of this category while delivering solid margins for retailers.” Independent Distillers launched six new products at the beginning of October to cater to women’s preferences for alcoholic beverages. With a more sophisticated taste, Independent believed women to be looking for beverages which are less sweet, with more natural ingredients


drinks yearbook 2009
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