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DrinksTrade29JuneJuly2012

The range Ladoga, close to Saint Petersburg, Russian Standard the largest fresh water lake in Original Europe. The water itself is very pure, On the nose, Russian with a basalt bottom; no minerals Standard Original are dissolved into the water. The displays aromas of distillery is a $60 million facility in spicy herbs and bread Saint Petersburg, with a capacity of complemented by four million nine-litre cases a year. some sweetness, One key attribute of Russian showing a careful Standard is its consistency. Each distillation. It has a stage of the production process good combination is computer-controlled, with no of wheat taste and great clarity. chance of human error. This ensures It is full bodied with peppery, the same quality and consistency wheat bready and spicy flavours. in every bottle. Additionally, our A flavoursome vodka. filtering techniques differ from SKU to SKU. The Original and Gold are Russian Standard charcoal-filtered the traditional way, Gold while the Platinum goes under a This latest addition to silver filtration, where charcoal gets the Russian Standard Igor Galburt impregnated with silver dust which family is made with Excellent DT: Russian Standard has mild, subtle aromasextract of Siberianroot ginseng. Thenose presents verysmooths the vodka. Imperia isfiltered twice with quartz crystals. standards IG:Suntory is the perfect fit for flavours. The finish is long, creamyof vanilla, spice,ginseng, caramel andmint. The palate is smooth, warmand spicy, with vanilla and wheatrecently signed a distributionagreement with SuntoryAustralia. What can we expectfrom this new arrangement? us. They are professional and very and reminiscent of cinnamon. Following the announcement of Suntory’s passionate about their brands – and new distribution deal with Russian Standard now that I’m here I can say they’re Russian Standard global brand ambassador, Igor Galburt Standard! They have a great grasp of A purer expressionPlatinumdefinitely passionate about Russian toured Australia to meet the new team, what’s happening in the bartending than its stable mates, bartenders and select media across five world, and that’s very important this vodka has been as Russian Standard is a bartender filtered with silver. It cities. Maurizio Corda caught up with him. favourite. Fred Duarte will be the is clear and waterlike Iof the Russian Standard empire since its very first steps in the 90s, Russian Standard-related enquiry. lemon peel andin its appearance;the bouquet offerssweet notes andAustralian ambassador and he willbe the best point of contact for anygor Galburt has been employed with Russian Standard for seven years.As a close friend of owner Roustam Tariko, he has followed the formation making him very passionate about the brand. Today, the Russian Standard DT: How do you like to mint while the palate shows Corporation includes Russian Standard Bank, Russian Standard Company and consume vodka? sweet notes and aniseed. A very employs 25,000 people, and Roustam Tariko is a billionaire. In his global brand IG:It depends on the vodka but smooth, great sipping vodka. ambassador role, Igor travels the world talking to bartenders, distributors usually neat, straight up, or on ice. and the media about what makes Russian Standard vodka so unique. My favourite is Russian Standard Imperia Platinum neat. Another very good This ultra premium drinks trade: What is so special about Russian Standard? way is to enjoy a shot of Russian offering is almost Igor Galburt:Russian Standard is the only Russian Vodka. Everything about it Standard Original followed by a shot odourless, with a is Russian, from the grain, which comes from the southern steppes of Russia of pickled sour juice. A mention hint of sweetness. to the wheat and the water. If I had to describe Russian Standard, I would say should go to the Moscow Mule A pure, clean vodka it’s vodka with balls - a very masculine vodka. We sell 2.6 million nine-litre cases too; here in Australia it’s popular with a neutral taste annually, which means Russian Standard is the largest premium vodka in Russia, thanks to another brand, but in the and great smoothness. and one of the best in the world. We’re not running after a quick buck – we’re US many use Russian Standard. Try it in a Martini. never going to have millions of different flavours and that is something that Vodka is a fast growing product sets us apart. We always make sure our ingredients are of the best quality. The with men, and we think Russian wheat comes from the steppes of Russia, 600 kilometres south of Moscow and Standard taps into that market too is grown by people with centuries of experience. Our water comes from Lake as it is a very masculine spirit. drinks trade 37


DrinksTrade29JuneJuly2012
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