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DrinksTrade29JuneJuly2012

News Hellyers Road Distillery to turn 10 Wine Society welcomes all Hellyers Road, Australia’s largest single malt whisky distillery turns 10 The Wine Society has lifted its self-imposed this year, and is set to celebrate the milestone with the release of a 10- embargo on the sale of wine to non- members. A year old Original Single Malt. Only 2000 bottles will be made available, not-for-profit cooperative, The Wine Society has and orders are already being placed directly with the distillery. been supplying wines of bronze medal standard Stuart Ferguson, previously of Kentucky Imports, SA Brewing, Kent Town - and better – exclusively to its members for over Beverages and ALM in South Australia, has taken the brand under his wing 65 years. In a significant departure from previous and is excited to be able to offer this unique whisky to retailers nationally. practices, these same wines – all subjected to ‘We’ve had good traction with the brand across WA and SA, and as you’d the rigorous evaluation processes of The Wine expect the take up has been very good in Tasmania – so I’m now wearing Society’s tasting panel - will now be available the shoe leather up and down the east coast’ said Ferguson. for purchase by non-members. Citing concern He’s a great story to tell. The whisky is highly awarded and brings a good story to at the dominance of supermarket chains in the the proposition. Hellyers Road was created by a co-op of milk farming families in wine retailing landscape, Wine Society CEO Daryl response to the deregulation of the milk industry and what was foreseen as the MacGraw said that The Wine Society represents a ‘writing on the wall’ for local milk in north-west Tasmania. Diversification was chosen, and a distillery built. viable, independent alternative for wine consumers Mark Littler, chief distiller, acknowledges the relative infancy of Hellyers Road Distillery through its online wine distribution network. but relishes the challenge of introducing Australia to the whisky he slaves over. For trade enquiries contact Stuart Ferguson on 0418 802 508 or email him on sferguson@hellyersroaddistillery.com.au. NAB chief economist addresses LMAA crowd Leading wine At the Liquor Merchants Association of Australia commentator chief economist, markets at National Australia(LMAA) network breakfast, Rob Henderson, tours Australia Bank, has discussed a number of major One of the world’s happenings in today’s Australian and international leading wine economy, outlining considerable concerns over commentators, the economic crisis in the European Union. Andrew Jefford, Henderson gave an overview of the budget, toured Sydney, describing Treasurer Swan’s latest work as an Melbourne, Adelaide aspirational budget. “The budget was framed Andrew Jefford and Perth last month with an eye on the next election – as it was quite to stimulate and delight as presenter of this redistributive and hence appealing for the Labor Three strikes update year’s Wine Communicators of Australia heartland, and one eye on global capital markets annual lecture. Wine and Astonishment as it will get the Government’s finances back into Since the inception of the Three Strikes disciplinary (his lecture) covered everything from the surplus and reduce debt,” explained Henderson. scheme several months ago, six venues have dangers of familiarity and the personal With unemployment rate in Australia being incurred a first strike, and others have been issued “wine epiphany” to the complementary less than 5 per cent, Henderson was with infringement notices for alleged contraventions roles of naturalness and the human hand confident in saying it is “one of the lowest of prescribed offence provisions of the Liquor Act in the wines we love. “When I was last unemployment rates in my working life”. 2007. OLGR (Office of Liquor, Gaming & Racing) in Australia, I lectured quite a lot on Another interesting topic discussed was the current publishes on its website a register of premises which questions of terroir, so I thought it might economic situation of the European Union, with a have incurred a strike and also provides assistance be interesting and useful to tackle wine particular emphasis on Greece, the country who to the licensee where a venue allegedly commits a from another perspective on this occasion,” has everyone hanging by a thread. The situation strike offence. Liquor inspectors assess the adequacy he said. “That perspective is, broadly of Greece could be a potential catastrophic of compliance measures at the venue, and consider speaking, philosophical – but the aim is flashpoint, especially if other countries follow what remediation efforts can be implemented to a practical one; namely, to refresh some Greece’s path. The impact of such circumstances reduce the likelihood of a similar offence occurring. of our thinking about wine, and to try to on the Australian economy could be a decrease Where a strike is incurred, OLGR conducts a further make wine new for us all again or at least of exports and higher bank funding costs. assessment of existing measures, and examines the help us all to look at wine in a new and A map of Australia’s current export markets outlined circumstances that led to the strike. Under the Three unusual way.” Andrew is one of the most that Asian countries account for roughly 75 per Strikes disciplinary scheme, the Director General of innovative and evocative thinkers on wine cent of Australia’s exports, and while mining and NSW Trade & Investment can impose conditions today. He has won a number of distinctions energy are the main exports to China and other on a liquor licence that address the behaviour which for his work, including eight Glenfiddich Asian countries as of now, Henderson foresees led to a strike. Conditions which may be imposed Awards and three successive Roederer the rise of new export goods in the future. escalate in significance consistent with the number of Awards. Andrew is a regular contributor to The next LMAA network breakfast will be held strikes incurred.Three Strikes can lead to significant Decanter magazine and his blog Jefford on at Doltone House (Pyrmont, Sydney) on 18 sanctions such as suspension or cancellation of Monday appears weekly on Decanter.com. July. For more information contact the LMAA a licence, and disqualification of a licensee. office or visit www.drinkscentral.com.au. 18 drinks trade


DrinksTrade29JuneJuly2012
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