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DrinksTrade29JuneJuly2012

News News Figures and facts, people and policy, corporate and community Coopers nabs Carlsberg Australia misses the boat to Asia Foster’s has lost the rights to its last imported premium beer after Coopers Brewery confirmed it had snared a food and wine exhibitions distribution deal with Carlsberg. Coopers Brewery and In what seemed a perfect platform for its distribution arm, Premium Beverages, have signed a Australia to showcase our liquor industry contract to brew and distribute Carlsberg beer in Australia. offerings to the world, Australian exhibitor The arrangement will take effect from July 1 this year, and numbers were low in comparison to comes as Coopers is celebrating its 150th anniversary. As other countries at the Food & Hotel Australia’s biggest locally owned brewery, Coopers will Asia 2012 and Wine & Spirits 2012. produce bottled and draught Carlsberg beer at its Regency In April, an astronomical amount of Park brewery in Adelaide, with sales and distribution to be people - 54,000 trade visitors - shuffled undertaken by Coopers’ subsidiary, Premium Beverages. Dr Tim into the food and wine exhibition. Cooper said the partnership was a highly satisfying outcome. Alcohol companies are generally clustered “This represents nine years of patient endeavour. Having into countries. Across in Australia’s zone, always wanted Carlsberg as part of our brewing portfolio of Inland Trading Company’s managing products, I have been a regular visitor to Carlsberg to discuss director, Greg Corra, was serving visitors potential brewing and distribution opportunities,” he said. five deep representing wineries such as Mr Rosendal, regional manager for Carlsberg said the Majella, Grosset and Kilikanoon. Just next- choice of Coopers had been a natural extension of a door, Malcolm Leask, director at Wine Bank longstanding relationship between Coopers and Carlsberg. of Australia, represented family brands “We see the absolute commitment to quality at from South Australia, including Fox Creek. Coopers Brewery, and the proven ability with Premium “Doing business up here has been relatively Beverages for growing premium brands, as a great straight forward, we’ve got good quality, fit for the Carlsberg brand in Australia,” he said. generally boutique, brands that are all family owned – it’s a good story to tell and works well locally,” said Leask. Top shelf wine and champagne goes to Other Australian exhibitors beamed at the young and manly the show. Nic McLean and John Fieldthe success they’ve experienced at Drinking demographics are changing as males and from Maverick Bevco were showing Generation Y are most likely to splash their hard earned their Wildbrumby spirits range, Pasion cash on wine and champagne retailing for more than Tequila, Thunder Toffee Vodka and the $70 a bottle, according to a national independent survey upcoming Dr Feelgood RTD range. released by Canstar Blue. The results show 32 per “We’ve found the show to have lots of cent of male respondents had treated themselves or serious buyers. Often shows in Australia others to top shelf wine or champagne in the past year will have the wrong people, but we’ve compared with 21 per cent of females. 44 per cent of had lots of potential distributors, serious Generation Y respondents had bought high end wine or chain buyers and a lot of interest in our champagne compared with 34 per cent of Generation products,” said Nic McLean, the NSW, X and a mere 17 per cent of Baby Boomers. “It is QLD and ACT account manager. fascinating to see that despite tending to have less So as Australian wines were popular among personal wealth, Generation Y respondents are twice the trade present it seems the unattended as likely to be flashy with their choice of wine and could have missed a valuable opportunity. champagne than the Baby Boomer generation which Australian exhibitor numbers have been has lived up to its reputation for being more cautious somewhat dwarfed by the strong showing with its finances,” said manager of Canstar Blue, from countries such as Germany, Italy, Rebecca Logan. Three in ten respondents overall had Chile, Argentina, France, Spain and New spent more than $70 a bottle on wine or champagne Zealand – all of whom got involved with to make a special occasion in the past twelve months. representing the region at a government The independent survey was undertaken in level. With this in mind, it’s something conjunction with professional market researchers, to put on the calendar for next year. Colmar Brunton. The full Canstar Blue results are available at www.canstarblue.com.au. 12 drinks trade


DrinksTrade29JuneJuly2012
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