Pg 026-031 - Chandon Profile

DrinksTrade29AugustSeptember2012

Brand profile A sparkling success THERE IS NO DENYING THE FRENCH HAVE A WAY WITH BUBBLES, AND FOR CHANDON AUSTRALIA YOU MIGHT SAY THE WORLD IS ITS CHAMPAGNE FLUTE. RICH IN HISTORY AND DEDICATED TO CENTURIES-OLD WINEMAKING TECHNIQUES, IT’S THE UNIQUE COMBINATION OF FRENCH HERITAGE AND AN AUSTRALIAN THIRST FOR INNOVATION THAT MAKES THIS COOL-CLIMATE WINE PRODUCER A RENOWNED CATEGORY LEADER IN AUSTRALIA. Fproducing méthode traditionnelle sparkling wines from the climate Champagne grape varieties. In the heart of Victoria’s historic Yarra Valleyluck in the southern-hemisphere. The producer engaged Australian wine expertsduring the mid-eighties in order to find the ideal site for growing traditional coolounded in 1986 in Victoria’s Yarra Valley wine region, ChandonAustralia is a true pioneer of Australian sparkling wine. Exclusively Champagne varieties of chardonnay, pinot noir and pinot meunier, it grape growing district, a site with the perfect combination of cool climate and proudly marries innovation with the traditional winemaking techniques great soil was found. Named “Green Point,” due to its position on a spur of land to produce distinctive wines that embody both elegance and complexity. that remains greener longer into the summer months than any other point in Chandon Australia’s story begins in the French region of Champagne, the Valley, the vineyard was the perfect choice for Chandon Australia to begin home to the original and much-celebrated bubbly of the same name. its southern sparkling wine journey. This picturesque 30 hectare vineyard has been the home of Domaine Chandon since 1986, where it continues to provide An eye for detail chardonnay, pinot noir and pinot meunier fruit for both sparkling and still wines. The Australian story It was 1743 when Moët & Chandon was first established in the quintessential French winemaking region of Epernay. A name synonymous with great champagne, celebrities and royalty alike enjoyed sipping on the effervescent The Yarra Valley offers great diversity for Chandon’s experienced winemakers. liquid –a tradition that would go on to elevate it to a symbol of status and society. Fruit can be sourced from a range of viticultural sites with different micro Fast forward to the 1960s, and what had traditionally been consumed by the climates. They vary from the Green Point Vineyard at Domaine Chandon, to the rich and famous became something the masses strived for. It was during this slopes of the Upper Yarra, at 500 metres above sea level. These micro climates, excitable decade that the famous winery, driven by a pioneering vision, had a combined with subtle variations in soil types - from ancient alluvial sandy clay desire to share the magic of Moët with the world. The solution to this seemed loams soils to the red granitic soils of the Upper Yarra - give the winemaking remarkably clear: extend the brand name to wineries outside of France. team the ideal ‘terroir’ diversity to produce complexity and balance in the wines. In 1994, Chandon found a site in the remote and spectacular Strathbogie Expanding the family soils, this vineyard produces vibrant fruit with intense flavour. The vineyardRanges. At an altitude of almost 700 metres, and featuring granitic clay loam First to take the plunge was Argentina, where Bodegas Chandon was is planted to chardonnay, pinot noir and sauvignon blanc, which have subtly founded in 1960. This was closely followed by middle child Chandon Brazil in different varietal expression to the same varieties grown on the Green Point 1963, before Chandon California joined the family in 1973. Thanks to Chandon’s vineyard. This provides greater complexity to both sparkling and still wines. focus on producing first-class méthode traditionelle sparkling, consumers soon In addition to these key growing regions, Chandon remains true to its found occasions to drink both Champagne and local quality sparkling wines… unique pioneering spirit by also sourcing fruit from other well-known cool and the Chandon name became renowned around the world all over again. climate areas such as Victoria’s Macedon Ranges and King Valley and As the northern-hemisphere branches of the Moët & Chandon family tree Tasmania’s Coal River Valley. It is this unrestricted approach that achieves continued to impress wine lovers, the company decided it was time to try its the quality and diversity required for complex, consistent wines. 26 drinks trade


DrinksTrade29AugustSeptember2012
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