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DrinksTrade29AugustSeptember2012

News & releases In the mood with Diet Coke MOTHER launches sugar free energy drink US actor Chace Crawford was the face for Diet Coke across Australia, Distributed by: Coca-Cola Amatil in a campaign which ran until 30 June, called “Reward Your Mood”. The on-pack promotion celebrated the lighter side of ‘Diet Coke’ drinkers’ Coca-Cola South Pacific has introduced a new addition moods by asking them to match their mood from over twenty-three to its MOTHER energy drink range, with the launch of different on-pack options – from flirty and bubbly to chilled and frazzled-- a sugar-free option, MOTHER Sugar Free. MOTHER then select it online via the Coke Unleashed website and receive a Sugar Free delivers the energy hit that its fans know guaranteed reward for every bottle entered. “Our ‘Reward With Every and love without any of the sugar. Each 500mL can Bottle’ campaign is designed to inspire ‘Diet Coke’ drinkers to live life with of MOTHER Sugar Free contains only 23 calories in a light, carefree style, and inspire a bit of indulgence and spontaneity,” total. “With MOTHER Sugar Free, we’ve expanded said Pamela Wyatt, Diet Coke marketing manager. “Chace Crawford lives the MOTHER range to include a variety that is perfect the very essence of this campaign and has been a perfect fit from the for Aussies looking for a MOTHER of an energy hit, very beginning as a fresh, inspirational and cheeky brand ambassador.” without any of the sugar,” said Steven Ruhl, MOTHER The on-pack promotion was available across all PET marketing manager. “Following in the footsteps of bottles – 450ml, 600ml, 1.25l, 1.5l, and 2 litre. the launch of MOTHER Frosty Berry earlier this year, we’ve identified another segment in the energy drink category to drive incremental growth for the brand.” To support the launch of MOTHER Sugar Free, an all-inclusive integrated marketing campaign across point-of- sale (POS), out-of-home (OOH), digital, experiential, social media, sampling and V8 Supercar activations will be rolled out across the coming months. MOTHER Sugar Free comes in a 500mL can size and four x 250mL can multi-packs available in energy drink fridges and on grocery store shelves nationwide from this month. www.coca-cola.com.au Coca Cola wants Cascade Soft drink giant Coca Cola Amatil has confirmed its interest in buying the Cascade brands, raising concerns about potential job losses in Hobart. Carlton United Brewers said the acquisition will have no impact on the beer and cider production at its Hobart brewery. “They intend to make these drinks somewhere else we’re not as clear about what they’re going to do with the cider,” Helen Gibbons of the union representing Cascade workers, United Voice, has told ABC Radio’s Country Hour. “We think the cider might continue to be made in Tasmania but my understanding is that the cordials, or the non-alcoholic drinks are going to be made elsewhere.” Coca Cola Amatil said it intends to continue sourcing produce from Tasmanian growers. They also confirmed the transfer is expected to be completed over the next two months. Bob’s Bitters Distributed by: Inspirits Started as an attempt to help bartender Guiliano Morandin of the Dorchester Bar in London to create the ‘Gin Experience’, Bob’s Bitters now are highly regarded within the bar industry and several top mixologists include Bob’s Bitters in their cocktails at international competitions. Taking inspiration from the flavour profile of Gin, chef Robert Petrie has created ten single flavoured bitters: Cardamom, Coriander, Liquorice, Ginger, Lavender, Orange & Mandarin, Grapefruit, Peppermint, Vanilla and Chocolate. In addition to this innovative collection of bitters, Mr Petrie has also recreated the Abbot’s bitters, the original bitters used in the Manhattan cocktail, with the help of mixologist Jake Berger of Portobello Star in London. 108 drinks trade


DrinksTrade29AugustSeptember2012
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