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DrinksTrade29AugustSeptember2012

Recruitment Top talent the solution to tough times? By Chris Anstee, managing director of Wine and Vine Personnel International Tright roles. Redundancies have put many outstanding professionalshe current beverage industry crisis has produced an abundance ofwell-credentialed candidates available, or potentially available, for the “on the market”. Others are top performers in currently secure jobs, but in fundamentally weak companies. Savvy candidates have identified which companies are likely to prosper in the coming years and have alerted specialist recruiters that they are waiting for an opportunity to move. Little surprise then that since its foundation 14 years ago, our company, Wine and Vine Personnel International, has never had better candidates on its database! More surprising is the fact that Wine and Vine Personnel International have just completed a record year of successful assignments! Few of Australia’s current 4,500 or so businesses engaged in the production, distribution, promotion and sale of beverage alcohol, currently claim to be prospering. So, with tough financial decisions now the daily norm, why are cash-strapped businesses investing in external recruitment? The first reason lies in top management’s vision. Many CEOs are confidently planning the development of their companies beyond the current crisis. What sets them apart from the doomsayers is how they are managing their human capital. They recognize that survival and growth depend on the performance of every current employee. If necessary, they are retrenching and replacing with the highest calibre of currently available talent. How they identify the best talent is critical to these CEOs. Recruiters are at the forefront of using LinkedIn, Facebook and other social media platforms, to maximise exposure and “reach” for jobs. But these are only some of the tools used by specialist recruiters for, especially at mid and senior management levels, many aspects of the wine and beverage alcohol business remain unusual and specific. Successful recruitment for this sector requires a thorough, commercial understanding of all these disciplines. Wine and Vine Personnel is unique in that its principals’ professional expertise includes: CEO-level business management, multi- channel beverage alcohol sales, winemaking/viticulture, production, export, and almost twenty years in senior executive recruitment in these sectors. A key factor underlying the current demand for specialist wine and beverage alcohol recruitment services is an area often beyond the reach of employers and in-house HR specialists: thorough, “peer to peer” reference checking. To be effective, this process depends on the expertise of the checker and an extensive range of reliable contacts, at many levels (and often in several countries). Seek.com and Social media based recruitment platforms can be inexpensive, and effective in generating both targeted and large-volume responses. This is why recruiters use them; it is what happens next that is critical. At Wine and Vine Personnel, our long-established clients attest to our ability to understand their businesses and then to identify top candidates of the quality and calibre needed for their roles. They recognise that real monthly cost to company of a “mis-hire” is generally estimated at nine times the candidate’s salary! 102 drinks trade


DrinksTrade29AugustSeptember2012
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